Radius Map Mailing
Factors to bear in mind when mailing a Direct-Mail Piece

Control your response
You can control where your deliveries go and how far your drivers drive by breaking your mailings up into sections
Mail out ONLY what volume your store can handle
Magnetic coupons generate a strong response and the last thing you want is to not be able to keep up with the orders.
Track your mailings
By spreading drops over a two- to three-week period in different areas each time, it should be simple to decipher which areas responded the strongest. This will help you decide where to mail in future campaigns.